Hi, I’m Amy, a creative director specializing in art direction, brand and web design, illustration, and creative project management.

After years of city hustle, I’m now soaking up beach life in Delaware, but don’t get it twisted, the NYC energy is still going strong.

With 18+ years in the creative industry and 8+ years focused on branding, design, and marketing, I’ve built a career on blending bold ideas, pop culture, and strategy into brands that don’t just look good, they work.

I’ve worked in-house at Shake Shack, and led the creative at HeyMama, Civic Nation, When We All Vote, and more, building brands from concept to completion and bringing big ideas to life at every stage. I’ve also done the same for small businesses through Wiitboh Studio, helping founders turn their vision into brands that actually connect and convert.

Before all this, I spent a decade in the salon and fashion world, managing a luxury spa in Princeton, cutting hair at Cutler Salon in NYC, and working backstage at New York Fashion Week for nearly 10 years. So I understand personal branding on a very real level.

These days, I run Wiitboh Studio, a branding and web design studio built for creative small businesses and artistry-driven service providers ready for the next step in their business.

Whether it’s crafting a bold brand identity, designing a website that actually works, or refining the details that bring everything together, I’m all about creating work that feels aligned, elevated, and unforgettable.

Also, I love Lady Gaga, and yes, I’m still emotionally recovering from The Mayhem Ball being over.

Ready to start something iconic? Let’s go.